Case description
This is the first big yellow duck project in our industry. Our company is honored to cooperate with Master Hoffman!
Rubber Duck (Rubber Duck) is a giant rubber duck artwork series created by Dutch artist Florentijn Hofman in the shape of a classic bathtub yellow duck.
From September 26 to October 26, 2013, the big yellow duck was transferred from the Garden Expo to the Summer Palace. The "Summer Palace Edition" big yellow duck is exactly the same as the "Yuan Expo Edition", both are 18 meters high, and the appearance is the same as the previous ones. The big yellow duck is placed in the water area 30 meters north of the east bridge head of the Seventeen Kong Bridge, close to the east bank of Kunming Lake, in the triangle area between Wenchang Pavilion, Bafang Pavilion and Tongniu, 30 meters away from the shore, with the duck head facing Bafang In the direction between the pavilion and Tongniu, there is Wanshou Mountain behind.
On October 26, 2013, a farewell event to bid farewell to Beijing for the big yellow duck was held at Bafang Pavilion Square in the Summer Palace. Hoffman, Jackie Chan, Lin Yilun and other designers, entertainment stars and audiences and other tens of thousands of people bid farewell to the "big yellow duck".
From entering the Beijing Garden Expo in early September 2013 to visiting the Summer Palace during November, the "big yellow duck" who spent nearly two months in Beijing left Beijing on October 27. While the tourists took photos with the big yellow ducks, it also brought huge economic benefits to the sale of derivatives, tourism, and catering. According to estimates, the total revenue may exceed 200 million yuan.
Success case
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Ningbo Meishan Wannian Foundation
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